Six years ago, Steve Jobs, the reality-distorting founder and CEO of Apple, held a series of secret meetings with executives from top telecom companies. Apple executives were preparing to dip their toes into the cell phone market with the Rokr, a Motorola smartphone with iTunes software. But they were also preparing to plunge in with a bigger and better product of their own. Jobs wanted carriers to help develop a new smartphone—what we now know as the music-playing, touch-screen-sporting, video-streaming, app-launching iPhone—in exchange for an exclusive five-year revenue-sharing deal.
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